Founded in London in 2023 by Isabella Bowie, IZIE reflects a vision shaped by craftsmanship, lived experience, and a modern sense of ease.

A graduate of Parsons The New School for Design, her introduction to Made in Italy began at eighteen in a Neapolitan atelier, where she gained a lasting respect for the details and processes of traditional making. 

Isabella draws inspiration from lived moments, the architecture of daily life, the rhythm of cities, and the quiet power of personal expression.

Through IZIE, she creates pieces that merge intuition and intention, shoes that reflect the women who wear them: confident, curious, and distinctly their own.

Seen in Financial Times HTSI, Vogue, Airmail, Dazed, and WWD. Worn by Dakota Johnson, Lily Collins, Phoebe Dynevor, Emma Thompson, and Amelia Dimoldenberg.

The Factory

IZIE is guided by colour, structure, and form. Exploring the dialogue between ease and intention, strength and subtlety, playfulness and precision, the brand creates for the multifaceted woman of today. Each design is considered in its entirety, from composition and material to balance and feel, with every line existing for a reason. Every pair is crafted by Francesco and his family at their factory outside Bologna, with generations of expertise influencing each piece and infusing modern silhouettes with Italian tradition.

The I Heel

A study in balance. The I-heel takes its form from the simplicity of a table leg, a structure designed to hold weight without effort, to meet the ground with intention. Its purpose is the same: to offer quiet stability. Sculpted inward, it presents the line of a stiletto in profile, while functioning with the grounded assurance of a block heel. The result is a heel that feels centered and steady.

The Cresent Toe

The crescent toe mirrors the base of the I-heel, echoing its gentle arc. This shared geometry creates a continuous line, a shape that moves in harmony from front to back. Its curved form softens the structure, allowing the silhouette to feel fluid, considered, and whole. A 360 degree conversation between balance and flow.